There’s a ton of factors here, but let’s go with these three for now.
The 2020 F1 Sets are special and a very rare event in sportscard history. These types of sets comes around once in a generation. The perfect combo of extreme popularity, limited production and condition sensitive production make these long term card sets that we’ve never really seen before in our lifetime.
The biggest American misconception of F1 being a subpar sport to Nascar is quickly fading and people are starting to understand that many US residents were fed a narrative that the rest of the world looked at in disbelief. The average Nascar car costs around $350,000 to build. The average F1 car costs $15,000,000 to build, a little more than the cost of ALL 40 cars in the Daytona 500 Race!!
The sport is already growing here in the US and everyone expects it to grow more in the coming years.